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Is Adobe Inc. (ADBE) overvalued or undervalued?

Updated Nov 10, 2026 · hand-researched model · educational, not advice

Fair value
$297.85
Market price
$237.32
Upside to fair value
+25.5%
Verdict
20% below fair value

Test the assumptions — move the discount rate

The DCF value below is a real engine result at each WACC (not a re-estimate). Drag to see how sensitive ADBE's DCF is to the discount rate.

Market price: $237.32

At a recent price of $237.32, Adobe Inc. (ADBE) trades 20% below TickerWorth's blended fair value of $297.85 per share — a discounted-cash-flow model cross-checked against peer multiples and asset value — meaning the market currently prices ADBE undervalued vs our estimate of what the business is intrinsically worth. Our fair value sits above the market, an implied +25.5% move to close the gap if the business performs in line with our assumptions. This is an educational model, not a price target or a recommendation — the value moves with the inputs, which you can test yourself using the WACC slider below.

One of the lenses behind that blended figure is a discounted-cash-flow model, which on its own values ADBE at about $223.36 per share. The rest of this page walks through that DCF — its assumptions, reverse-DCF and discount-rate sensitivity — because it is the auditable anchor of the blend.

The valuation discounts Adobe Inc.'s projected free cash flows at a weighted-average cost of capital (WACC) of 11.8%, with a long-run terminal growth rate of 2.5%. About 66% of the enterprise value comes from the terminal value — the portion beyond the explicit forecast window — which is typical for a stable, cash-generative business and a reminder that small changes in the discount rate or terminal growth assumption swing the intrinsic value meaningfully.

Running the DCF in reverse — solving for the growth the current price already assumes — the market is implying roughly 9.6% annual revenue growth for ADBE. Our base case instead compounds to about 7.7% a year over the same forecast, so the market's implied growth is broadly in line with our base case. The reverse-DCF is a quick sanity check: it reframes 'is this stock cheap?' as 'do I believe the growth the price requires?' rather than arguing over a single point estimate of fair value.

Sensitivity matters more than any single number. Across a reasonable band of discount-rate assumptions, ADBE's modeled DCF value ranges from about $180.54 to $296.90 per share. If that range still sits below today's price, the market is optimistic relative to the model across the whole band; if it brackets the price, the stock is roughly fairly valued on our assumptions. Use the interactive slider to see exactly where your own cost-of-capital view lands.

How to read this page: the DCF fair value is what Adobe Inc. would be worth if its cash flows grow as modeled and are discounted at the stated WACC. The assumptions table shows every input and its source; the reverse-DCF shows what the market believes; the sensitivity band shows how fragile the answer is. None of this is investment advice — it is a transparent, auditable framework for forming your own view of ADBE's intrinsic value. Figures update as new filings and prices come in.

The assumptions behind ADBE's DCF

InputValueSource
Base-year revenue$23,769,000,000Adobe FY2025 10-K (accession 0000796343-26-000003, filed 2026-01-15), fiscal year ended 2025-11-28: us-gaap:Revenues, FY2025 = $23,769M, +10.5% on FY2024's $21,505M (subscription $22,904M = 96% of revenue; product $325M and services $540M both shrinking). UNCHANGED as the base — the DCF grows this by forecast.revenue_growth, so FY2026 belongs in Year 1. CROSS-CHECK: 9M FY2026 revenue was $19,776M, +12.5% on 9M FY2025's $17,575M (Q3 8-K Ex-99.1); TTM through 2026-08-28 = $25,970M. Of the 9M growth, ~1 point is the Semrush acquisition (closed 2026-04-28; ~$40M of Q2 subscription revenue per the Q2 release).
Base EBIT margin36.6%Adobe FY2025 10-K (accession 0000796343-26-000003, filed 2026-01-15): GAAP operating income $8,706M / revenue $23,769M = 36.63%. This is GAAP: stock-based compensation ($1,942M, 8.2% of revenue) and intangible amortization stay inside it. Adobe's headline 'non-GAAP operating margin' (~45%) adds both back and is NOT used. CROSS-CHECK, 9M FY2026: GAAP operating income $7,010M / $19,776M = 35.45%, down from 36.67% in 9M FY2025 — the drop is a $70M Q2 goodwill impairment (Publishing & Advertising), a $30M loss contingency, Semrush acquisition costs and amortization, and G&A up 30% YoY ($1,497M vs $1,152M). FY2024's 31.3% is distorted by the $1,000M Figma termination fee, which is why FY2025 is the cleaner base.
Forecast revenue growth12% → 8% → 7% → 6% → 5%Assumption — TickerWorth's 5-year explicit forecast
Risk-free rate5.2%US 10Y Treasury constant maturity (FRED DGS10): 5.24% on 2026-10-01, the latest published observation; shared by every model in this tracker.
Beta1.42Yahoo Finance / yfinance published beta (5Y monthly): Published 5Y-monthly beta 1.417, used UNNORMALIZED per house rule. My own regression on 60 monthly returns vs the S&P 500 (Nov 2021-Oct 2026) gives 1.39, so the figure reproduces. It is window-sensitive and that matters here: the 3Y monthly beta is 1.25 and the 2Y weekly is 0.98. The 5Y window carries the 2022 rate shock, when long-duration software fell with the market. I did not normalize because there is no clean reason the 2022 co-movement should be excluded — but this is the single biggest lever: beta 1.25 adds ~$21/share, beta 0.98 adds ~$64. Keeping 1.417 is the CONSERVATIVE choice (higher discount rate, lower value).
Terminal growth2.5%Assumption — house default: House default 2.5% (roughly long-run nominal GDP), kept for comparability. For Adobe this is the AI question in its purest form: 2.5% forever assumes Creative Cloud, Acrobat and the marketing stack stay relevant and grow with the economy rather than shrink as generative tools commoditize content creation. Well below the 11.84% WACC.
Diluted shares396MAdobe Q3 FY2026 10-Q (accession 0000796343-26-000156, filed 2026-09-22), Note 12 Net Income per Share: Q3 FY2026 weighted-average diluted shares 395.5M (basic 395.0M + 0.5M dilutive). The count is falling FAST: 430.2M in Q3 FY2025, 427.0M for FY2025, 389.2M outstanding at 2026-09-18, and Q4 is guided at ~389M. Buybacks: 26.1M shares for $6,820M in 9M FY2026; $24.55B left under the April 2026 authority (through April 2030). The weighted Q3 figure is used per house rule; it overstates today's count by ~1.6%, so it is mildly CONSERVATIVE — using 389.2M would add ~$3.60/share. Future buybacks are not credited separately: they are a use of the same free cash flow the DCF already values.
Market price$237.32Delayed quote · as of 2026-11-10 05:17 UTC

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TickerWorth is an educational DCF tool, not a licensed investment adviser. Figures are estimates derived from public filings and market data and can be wrong.