TickerWorth vs GuruFocus
What each costs, what each gives away, and where GuruFocus wins. Figures read from their own pages on 4 Sep 2026.
A deep, institution-priced value-investing terminal built around guru portfolio tracking, 30 years of financial history and its GF Value metric.
The short answer: GuruFocus and TickerWorth are not the same product. Depth we do not approach: 30 years of financials, guru and insider portfolio tracking, dozens of prebuilt screeners, an Excel add-in and a data API.
What each one costs
| Plan | Price | What it includes |
|---|---|---|
| TickerWorth Pro | $99 / year or $14.99 / month | Everything in the free tier, plus: edit the model, run the whole screen, stress-test your portfolio, download the workbook |
| Premium | $549/yr | $549/yr in the US, Asia and Europe; $369/yr in Canada and the UK/Ireland |
| Premium Plus | $1,398/yr | |
| Professional | $2,448/yr |
GuruFocus's figures were read from their own pricing page on 4 Sep 2026. Prices change and we are not notified when they do — check GuruFocus's page before deciding. GuruFocus's pricing page.
Refunds and trials
| TickerWorth | GuruFocus | |
|---|---|---|
| Refund | 30 days, no questions asked | None. Their page: once billed, subscriptions are final and non-refundable, with no prorated refund for cancelling mid-term |
| Trial | 7 days of Pro, card required to start. The charge date and amount ($14.99 a month) are shown before you enter the card, and cancelling before then costs nothing — and we email you before the first charge. | 7-day free trial, available once every 24 months, card taken up front |
What the free tier actually gives you
TickerWorth
- Every company we already cover, free and unmetered — its valuation, every assumption with the filing it came from, and the score
- Live valuations of a ticker we haven't modelled yet: 1 a day signed out, 5 a day with a free account
- The reverse DCF — the growth today's price already implies — wherever a cash-flow model fits the business
- The screener with every filter, showing the first 10 matches and the true total
- A watchlist, and a portfolio of up to 10 holdings
- One company — Apple — completely un-gated, forever: every Pro panel, no account
GuruFocus
- Free sign-up
- GF Value and GF Score readable on a logged-out company page — on 4 Sep 2026 their AAPL page published GF Value $284.48 without an account
- Warning signs, screeners, guru trades and the deep tabs are gated
How each one arrives at a value
TickerWorth
We first decide what kind of business it is and name the model that suits it, then run every model we can — a discounted cash flow, residual income on book value, a dividend discount and peer multiples — and blend them with published weights that favour the suitable one. Every assumption is printed with its source — the base year cites the SEC filing accession number it was read from, house assumptions are labelled as ours rather than as market data — and Pro lets you edit the model, discount rate included, and re-run the engine. Banks and insurers get no DCF; they are valued with a bank model — justified price-to-book, from the return on equity against the cost of equity. Rate-regulated utilities get no DCF fair value: their page shows book value, earnings and dividend yield instead. REITs get no fair value and no call: their multiples, book value and yield are shown as context.
GuruFocus
GF Value — a proprietary figure built from historical trading multiples, past returns and estimated future performance. It is a published number rather than a model you open: the formula is described, the workings are not editable.
Where GuruFocus is the better buy
Written by us, about a competitor, on our own site — so read it with that in mind. It is here because the alternative is a table we win every row of, which is an advert.
- Depth we do not approach: 30 years of financials, guru and insider portfolio tracking, dozens of prebuilt screeners, an Excel add-in and a data API.
- They publish their headline fair value free and logged-out, exactly as we do — of this cohort, they and we are the two that do not paywall the number itself.
- An established brand with institutional users.
Where the two differ
- Price. Their entry tier is $549 a year; ours is $99 / year. They are not really competing for the same buyer, and if you need guru tracking or an API you should pay them.
- Refunds. They state that a subscription is final once billed. We refund for 30 days, no questions asked.
- GF Value is a formula you read. Our fair value is a model you can open — every assumption and its source on the page — and Pro lets you edit it and re-run it at your own cost of capital.
Try it before you decide
The fastest way to judge this is to read one: our full Apple valuation is open permanently — every assumption with the SEC filing it came from, the reverse-DCF and the sensitivity band, no account and no payment. Then open the same company on GuruFocus and compare what each one shows its work for.
Other comparisons
Educational DCF estimates from public filings and market data — not investment advice.